Legal
Privacy Policy
How Apex Transport collects, uses and protects your information when you request a quote, book a journey, or browse our website.
01
Who we are
Apex Transport (“Apex”, “we”, “us”, “our”) provides executive chauffeur, airport transfer and private tour services across Bath and the South West of England. This policy explains how we handle personal information collected through our website, our quote request form, and directly by phone or email when you book a journey with us.
02
Information we collect
We only collect what we need to plan and deliver your journey, and to run our website properly. This includes:
- Booking details — your name, phone number and email address, pickup and drop-off locations, travel date and time, passenger and luggage numbers, and flight number where relevant for airport transfers.
- Payment information — deposit and fare payments are handled by a third-party payment processor; we do not store full card details ourselves.
- Communications — records of calls, emails or messages you send us regarding a quote or booking.
- Website usage data — standard technical information such as browser type, device, pages visited and general location, collected automatically when you visit our site.
03
How we use it
We use your information to:
- Prepare quotes, confirm bookings and take deposits.
- Plan routes, monitor flights and coordinate your chauffeur.
- Contact you about your journey — confirmations, driver details, or changes.
- Respond to enquiries sent through our contact form, phone or email.
- Improve our website and services based on how they’re used.
- Meet our legal, tax and insurance obligations as a transport operator.
04
Our legal basis
Under UK data protection law (UK GDPR and the Data Protection Act 2018), we rely on the following grounds to process your information:
.Contract
To arrange and deliver the transport service you’ve booked.
.Legitimate interest
To run and improve our business, website and customer communication
.Legal obligation
To meet accounting, tax and insurance requirements.
.Consent
Where you’ve opted in to marketing updates, which you can withdraw anytime.
05
Sharing your data
We don’t sell your personal information. We share it only where necessary to deliver your journey or run our business:
- With the chauffeur assigned to your booking, so they can meet you at the right place and time.
- With payment processors, to take deposits and fares securely.
- With IT and hosting providers who support our website and booking form.
- With authorities where required by law, for example HMRC or law enforcement.
06
Cookies
07
Data retention
08
Your rights
Under UK GDPR, you have the right to:
.Access
Ask what personal data we hold about you.
.Correction
Ask us to correct inaccurate information.
.Erasure
Ask us to delete your data, where we’re not required to keep it.
.Objection
Object to certain uses, including marketing.
.Portability
Request a copy of your data in a portable format.
.Complaint
Raise a concern with the ICO, the UK’s data regulator.
To exercise any of these rights, contact us using the details below. We’ll respond within one month.
09
Security
10
Children
10
Children
11
Changes to this policy
Itinerary
01
Who we are
02
Information we collect
03
How we use it
04
Our legal basis
05
Sharing your data
06
Cookies
07
Data retention
08
Your rights
09
Security
10
Children
11
Changes
12
Contact us
Confirmed
Premium chauffeur, airport transfer and private tour services — professional transport & tours across Bath and the South West.
Explore
Get in touch
- +44 7926 565524
- apextransportsw@gmail.com
- City of Bath, United Kingdom
Airport Transfers:
Heathrow, Gatwick, Bristol, Cardiff, Birmingham, Manchester, Luton, and any other major airport
Popular Destinations:
City of Bath, London, Cardiff, Cotswolds, Stonehenge, Bicester Village,Weston-super-Mare, Birmingham, Manchester,
© 2026 Apex Transport. All rights reserved.
Corporate & Leisure Travel, Airport Transfers, Tours, and Security