How Apex Transport collects, uses and protects your information when you request a quote, book a journey, or browse our website.
Apex Transport (“Apex”, “we”, “us”, “our”) provides executive chauffeur, airport transfer and private tour services across Bath and the South West of England. This policy explains how we handle personal information collected through our website, our quote request form, and directly by phone or email when you book a journey with us.
We only collect what we need to plan and deliver your journey, and to run our website properly. This includes:
We use your information to:
Under UK data protection law (UK GDPR and the Data Protection Act 2018), we rely on the following grounds to process your information:
To arrange and deliver the transport service you’ve booked.
To run and improve our business, website and customer communication
To meet accounting, tax and insurance requirements.
Where you’ve opted in to marketing updates, which you can withdraw anytime.
We don’t sell your personal information. We share it only where necessary to deliver your journey or run our business:
Under UK GDPR, you have the right to:
Ask what personal data we hold about you.
Ask us to correct inaccurate information.
Ask us to delete your data, where we’re not required to keep it.
Object to certain uses, including marketing.
Request a copy of your data in a portable format.
Raise a concern with the ICO, the UK’s data regulator.
To exercise any of these rights, contact us using the details below. We’ll respond within one month.
Who we are
Information we collect
How we use it
Our legal basis
Sharing your data
Cookies
Data retention
Your rights
Security
Children
Changes
Contact us
